Become the most valuable asset in your business inside ...
The financial Planning school
Where you add a consistent extra line of (non-market dependent) revenue to your income stream while modernizing and future-proofing your business for the long term.
Created (and taught) by Financial Advisors for Financial Advisors!
Real talk: Something that virtually all financial advisors want is increased revenue growth without extra hours in the office or work stress.
Problem is : one of these three things is almost always stopping them from getting that. Which one do you identify with?
1
You’re stuck in a vicious cycle where you never have enough time
Servicing existing clients, prospecting for new clients, (over)preparing for client presentations, doing jobs below your pay grade (because you don’t have the consistent revenue to bring in more support staff)…
… it all adds up to create a situation where increasing your practice’s profits feels impossible because you can’t imagine doing more in your business (even though more hustle often feels like the only option right now!)
2
You’re tied to doing business the way that it’s always been done
Here’s the deal: most financial advisors were trained by their companies to sell in a very specific way — to give their services away for free and focus on pitching product features and benefits to generate income.
The issue is that this way rarely creates consistent revenue, is not optimal for cultivating client trust or long-term relationships, and is NOT the most modern or effective way to bring in sales. (There’s a better way, we promise!)
3
You’re not operating in the mindset of a truly growth-minded ceo
Let’s face it — you’re so IN the business right now that it’s hard for you to see the bigger, strategic picture or to appreciate the real value you bring to the table.
Most financial planners are trained to see themselves as salespeople who should focus on the most urgent tasks at hand, INSTEAD of setting their practices up for long-term — and sustainable — profitability. (This leads to them spinning on a hamster wheel instead of enjoying higher revenue and more time off!)
Any Of The Above Sound Familiar ???
Plus, the real kicker is, as a result of not having solved these (super common!) problems, a huge number of financial advisors then find themselves…
- Experiencing slower profit growth than they want in their practices
- Taking their businesses everywhere (including on vacation and to bed with them!)
- Not having clear boundaries or knowing “what’s enough” in their client relationships
- Consistently giving advice (and their time!) away for free in the hope of landing a sale
- Struggling to stand out from their competitors and to feel secure in their revenue projections
And that leads to a situation where they often find themselves asking questions like…
If this is all ringing a (loud!) bell for you, know this:
You are not alone in feeling this way. And yes, things can absolutely get better. We’re here to show you how.
Welcome! We’re ben, steve, and jackie, the founders of mindshift financial coaching.
At Mindshift Financial Coaching, we are advisors like you.
Ten years ago, we made the shift to charge our clients annually for financial planning
— or what we have named Financial Management Oversight.
Since then we have collected over $1,500,000 in planning fees and delivered nearly 500 financial plans!
Today, planning fees account for 20% of our annual revenue, with product sales accounting for the remaining 80%.
AND while we have organically increased our investment and insurance implementation, deepened our client relationships, and increased our overall and recurring revenue…
… the coolest part is we virtually eliminated the need to market and gained back 50% of our time (which we now use to coach other advisors on how to adopt our business model)
Today, in addition to running our practice, our greatest fulfillment comes from helping other advisors duplicate and often exceed our success, hopefully saving them at least a few of the years of the stress & anxiety that we endured before cracking the code.
Ready to shift your business the Mindshift Way (which isn’t dependent on you working 24/7 to see consistent and sustainable profit growth)?
Don’t just take our word for it… Take a look at our client results :
Since starting with Mindshift, I found these three things to be most impactful:
- We substantially increased our renewal percentage to over 90% of our existing clients.
- I was able to turn more of my planning clients into investment and insurance clients, thus creating additional revenue out of the plans.
- Three, I’ve been able to close larger clients (largest being $100,000 annual fee!) thanks to some of the strategies and sales language from Mindshift.
- Kevin Dykes
Financial Advisor
Capstone Partners
We heard Mindshift speak about their programs on an industry best practices call and hired them immediately. We thought: “Why recreate the wheel when there is a proven system that works and we can avoid making mistakes?”
Before Mindshift, we dabbled in charging planning fees. Some years we closed 4, and other years we closed 10. We were also leaving renewal fee income on the table.
We wanted more consistency, and a proven renewal approach, without creating more work for ourselves. So after our first Mindshift program (we have renewed 2x), we closed 67 fee plans, $200K of additional first-year revenue, and an additional $168,000 in recurring fee revenue.
Extra income, coupled with a simple process and unwavering conviction to have renewal conversations, we are beyond excited for the future of our practice.
- Laurinda Ferreira
CASL, LUTCF, FSCP
- Claudia Ferreira
CFP, LUTCF, ChFC
- Michell Ferreira
Financial Service Professional
With Our Tried-And-Tested, Foolproof Roadmap
For You To Follow, We Know That It’s Absolutely Possible For You And Your Practice To Get To A Place Where…
- Running your business feels a million times easier
- You have soooo much more predictability in your revenue streams
- All your processes are highly effective and simple to execute
- You have the capacity to offer more to your clients because they pay you for your time and expertise
- You feel confident and full of conviction in your sales approach
- You feel like you’re genuinely making a difference to people and doing highly beneficial, meaningful work
Because At The End Of The Day, We’re Here To Take A Stand For :
- A new way of financial advising, which is about helping clients make the best decisions for themselves (and NOT about delivering 500-page financial plans that never get read!)
- MORE financial advisors claiming their own value, charging for it, and treating their time as a precious commodity
- Great financial advisors getting paid handsomely for the valuable work they do, without working 24/7 and without needing to think about their businesses at 4 AM or on vacation
- A more modern approach to financial advising, which ditches the tactics that were popular in your grandpa’s era (!) and will actually help our industry to stay relevant
The first year I joined Mindshift, I placed the most fee plans in our firm and won the 2021 Top Financial Planner Award!
- Melanie Dahl
CASL
Creative Financial Group
Before engaging Mindshift, I delivered 17 financial plans and collected $20K in planning fees. After participating in Mindshift’s program, I finished the year with 40 fee clients totaling between 90K – 100K of total fee revenue.
Essentially, I have doubled the number of plans delivered while simultaneously doubling the fee I charge per plan, which has quadrupled my revenue. In addition to acquiring new clients, I have effectively transitioned existing clients to work on a fee basis.
- Ray Pavicich
CLU®, CFP®
Before Mindshift, I was not charging for my time, which caused people to take advantage of it. In addition, I was being pulled in so many directions that I couldn’t effectively do anything.
I needed help changing how I spoke about my practice and how I valued myself, and the service I give to my clients.
I am in my second year with Mindshift and am on track to be over $100,000 in fees. Recently, I signed the largest single fee I’ve ever signed. I would not have had the confidence to charge before Mindshift.
I received much more value than mastering “how to charge fees”. Not only has Minshift improved my professional life, but it has also improved my personal life in a big way. It has created more balance.
- Mario Carannante
CFBS, CCFS
Mindshift tailored the program to exactly what I needed- It was my agenda! So, if you are debating pursuing Mindshift, I encourage you to go for it! I experienced growth of 10 – 15x at a minimum over what I paid in less than a year.
- Joseph Leary
Joseph Leary, CFA®, MBA, CFP®, CPA
Introducing…
The Financial Planning School
By Mindshift Financial Coaching
When you join the Financial Planning School, you’ll immediately get six months of access to our Online Video Course.
This game-changing course (valued at $2997) on how to harness the power of modern selling techniques in your financial advising practice has helped our clients achieve results such as quadrupling their revenue and adding $200,000 of new recurring revenue to their businesses.
It’s available in recorded modules that you can watch on your own time, and teaches the exact methods that Ben and Steve have perfected over the past 10 years (and which they still use!) to increase their practices’ recurring revenue year-on-year while also gaining back an incredible 50% of their time.
Here’s A Sneak Preview Of The Gold We’ll Be Sharing In The Course:
MODULE 1
Mindset Mastery
Are you ready to finally adopt the mindset of a 7- or 8-figure business owner, so you can powerfully set up your business to get the results you’ve been wanting for YEARS?
Good news — this is where we make it happen! Because, as the boss, your mindset has ripple effects on every area of the business, and once we start to shift it, you’ll be blown away by how fast things in your business change for the better.
MODULE 2
First Listen: Your Guide To A Profitable First Meeting
Kiss goodbye over-preparing and stressing about first meetings with potential clients… only for the meetings to end with “I’ll think about it,” ghosting, and wishy-washy commitments.
We’ll teach you how to stop overloading people with information they don’t actually care about, and adopt our proven language for landing clients that works the first time, anytime, with any prospect.
MODULE 3
Determining Decision-Making & Buying Patterns
Sick of spending meetings trying to decode what your clients are really saying and thinking and of your words washing over them as they stare at you blankly?
This module will change that for good by showing you how to identify, understand, and flex to the buying language of different client types, as well as how to adapt your own communication style to successfully sell to every kind of personality.
MODULE 4
Converting Existing Clients
You’ve built an existing book of clients who are all used to receiving your advice and insights free of charge. Now you want to go from free to fee without disrupting or ending the client relationship.
We’ll walk you through FOUR different approaches for doing that (which have all been proven to work!), so you can shift your business model without worrying about losing the many clients you’ve spent your career acquiring.
MODULE 5
Modern Selling Techniques
One of the best things about the Mindshift approach is that it isn’t all or nothing. You DON’T have to give up product sales in order to shift to a fee-for-advice practice, and you’ll still be selling products to help your clients achieve the best financial outcomes.
This is where we show you how to position, creatively sell, and overcome objections to the products you suggest, so that the entire sales process becomes easier and more genuine.
MODULE 6
Mastering renewals
Here’s the deal: shifting your practice to a fee-for-advice model isn’t a one-and-done event. You also want your clients to continue to pay for your advice & guidance after their first year.
This module will walk you through our exact framework for getting 80-90% client renewal rates year on year. We’ll teach you how to approach the renewal conversation with confidence, conviction, and clarity, and present your clients with multiple options to continue working with you in a scalable, profitable way that also benefits them.
The Financial Planning School Is A Three-month Group Coaching Program
Beyond the online program, your cohort will meet weekly for regular feedback, support, accountability, and networking opportunities with your Mindshift coaches & Mindshift advisors.
Here’s exactly what you get:
Virtual Classroom Sessions
valued at $5,997
We’ve all been there: attending one-time trainings or professional development conferences, writing down allllll the notes with the best of intentions… and then never actually implementing the material afterward.
These every-other-week coaching calls are designed SPECIFICALLY to ensure that doesn’t happen by walking you through exactly how to master and put into practice everything we’ll be teaching you.
You’ll receive ongoing support in taking consistent small steps that will ultimately create transformative business results for you.
Plus, with access to 15-minute hot seats with our coaches as needed, you’ll effectively have your own personal sales coach in your back pocket as you prepare for high-pressure client meetings or reflect on how to improve your performance for next time.
Kolbe Assessment and Debrief
valued at $347
Kolbe is the only assessment measuring how different individuals instinctively take action and get things done. It provides actionable insights that can immediately enhance personal productivity and peak performance.
Our Mindshift Debrief will help you leverage your results to clarify your unique strengths, where you may struggle in implementing certain elements of the program, and how to adopt the fee-for-advice financial planning model in a way that plays to your natural strengths and talents.
This will help us ensure that you’re even better equipped to build the modern, future-proof financial planning business you dream about.
Hot Seat Coaching Calls
Priceless
These Hot Seat sessions will allow you to schedule quick 15-minute in-the-moment calls with your coach as needed.
As a result, you’ll effectively have your own personal sales coach in your back pocket as you prepare for high-pressure client meetings or reflect on how to improve your performance for next time.
1 x 30 minute 1:1 Next Steps Coaching Call
valued at $497
At the end of your time in the program, you’ll be able to schedule a laser-focused individual call with a Mindshift Coach to discuss how to implement all the materials and insights gleaned from the program moving forward, so you can lock in future profit growth and more streamlined systems for your practice.
Our coaches have over twenty years of cumulative experience training thousands of advisors to shift their practices over to a financial planning model and are some of the best-respected coaches in the industry.
There’s rarely a problem we haven’t seen or a question we haven’t answered — and this is your opportunity to get exclusive access to our expertise as you embark on the next stage of your business journey.
Financial Planning School
A Transformative 3-Month Group Experience
$4,500
Paid-In-Full
Or
(3-month payment plan)
$1,600 billed monthly for 3-months
Online Video Course
MODULE 1
Mindset Mastery
MODULE 2
First Listen: Your Guide to Profitable First Meetings
MODULE 3
Determining Decision-Making & Buying Patterns
MODULE 4
Converting Existing Clients
MODULE 5
Modern Selling Techniques
Positioning Insurance / Volatility Buffer
Positioning Investments
(without double-dipping guilt)
Overcoming Objections
MODULE 6
Mastering Renwals
+ Live Virtual Classroom Calls (E/O Week)
+ Live Practice Calls (E/O Week)
+ Kolbe Assessment & Debrief
+ Hot Seat Coaching
1 (30-min) 1:1 Coaching
Group programs: not your thing ?
Apply Now : If you are interested in solely working with us in a 1:1 capacity.
We Only Take A Few Private Clients A Quarter.
This option is specifically designed for the advisors who want to see results FASTER, have a more customized approach, and go deeper than is possible in a group setting.
You’ll be paired with one of our Mindshift Coaches for regular calls to rapidly accelerate your progress and help you get wins and increased profits more quickly.
Plus, with access to 15-minute hot seats with our coaches as needed, you’ll effectively have your own personal sales coach in your back pocket as you prepare for high-pressure client meetings or reflect on how to improve your performance for next time.
Get ready to enjoy regular 1:1 attention, strategizing, and accountability, and for this to be a
game-changer for your sales performance and revenue!
*Limited spots available*
On average, our advisors come out of this program successfully charging $2500-$3000 per financial planning client (and typically sign on multiple new clients during their time in the program itself!) -- meaning that this is an investment you can easily recoup with just one or two sales, before the program is even done.
My first win happened within hours! After my very first class, 6-hours later to be exact, I closed my very first fee planning case with a client and thought WOW this works.
- Jacob Myers
Jacob Myers, Financial Advisor (2nd year)
If you’re ready to…
This is the program for you.
Optional faq
Don’t worry! We record the calls and send the recordings within 48 hours of the call. This allows you to listen to the content on your own time.
As with anything worth it in life, this process takes focus. However, that doesn’t necessarily equate to a huge time commitment. Here’s the good news. You will master the material while meeting with prospective and current clients or said another way, while simultaneously being productive in your business.
On average, our advisors come out of this program successfully charging $2,500-$3,000 per financial planning client (and typically sign on multiple new clients during their time in the program!) — meaning this is an investment you can quickly recoup with just one or two sales, before the program is even done.
Financial Planning School
A Transformative 3-Month Group Experience
$4,500
Paid-In-Full
Or
(3-month payment plan)
$1,600 billed monthly for 3-months
Online Video Course
MODULE 1
Mindset Mastery
MODULE 2
First Listen: Your Guide to Profitable First Meetings
MODULE 3
Determining Decision-Making & Buying Patterns
MODULE 4
Converting Existing Clients
MODULE 5
Modern Selling Techniques
Positioning Insurance / Volatility Buffer
Positioning Investments
(without double-dipping guilt)
Overcoming Objections